
Customer Story | This Customer Tried Everything
When a customer contacted us about their warehouse line marking, they’d already tried just about every option available.
Paint had worn away.
Other line marking systems had chipped.
Forklift traffic had left tyre marks across the lines, making them difficult to see and leaving the facility looking untidy.
The result was a constant cycle of remarking the same areas, creating unnecessary maintenance, downtime, and ongoing costs.
They had reached the point where they thought there simply was no long-term solution.
Until we stepped in…

We Visited Their Site
Rather than recommending another product over the phone, we visited the site to understand exactly what was happening.
Every facility is different. Traffic volumes, surface condition, lighting, operating hours, and the way people and vehicles move through a site all play a role in determining what will work long term.
After assessing the environment, it became clear that replacing one floor marking product with another wouldn’t solve the underlying problem.
There was only one solution that would eliminate the issues they were experiencing rather than simply extending the time before they returned.
What the Customer Needed
The customer wasn’t looking for another temporary fix.
They needed a solution that would:
- Remain visible in a busy forklift environment.
- Eliminate chipping and wear.
- Avoid forklift tyre marks obscuring the markings.
- Reduce ongoing maintenance.
- Improve the overall appearance of the facility.
In short, they wanted something they could install once and rely on.
Projectors Were The Only Solution
Projectors was the last option for this customer and here’s why they worked wonderfully.
Unlike traditional line markings, a projector displays bright, highly visible lines onto the floor without relying on paint, tape, or other physical markings.
Because there’s nothing on the floor to wear away, the customers issues were immediately eliminated:
- No worn or faded markings
- No chipping
- No forklift tyre marks obscuring the lines
- No ongoing repainting or replacement
Meaning, consistent, highly visible line markings every day without the constant maintenance & replacement.
The Result
By installing line marking projectors, the customer eliminated the ongoing cycle of replacing worn out line markings.
With an LED lifespan of up to 50,000 hours – which is roughly 12 years if operational 12 hours a day. The customer now has a long-term, low-maintenance solution that’s designed to perform in a demanding warehouse environment.
Sound Similar to Your Site?
If this is the struggle you’re going through with your site right now, we can visit your site and determine if projectors are the best solution for you too.
Or if you want to find out more about these products, follow these links:
https://cotewell.com.au/pros-cons-of-our-laser-line-marking-safety-signage-projectors/
1300 590 505
enquiries@cotewell.com.au


